The COVID-19 pandemic has created complex challenges across the commercial continuum. 各大品牌正在经历产品发布延迟, 进入壁垒, 供需中断, salesforce的调整, 并暂停了个人晋升.
Understanding how stakeholders are impacted will help brands address changing needs by identifying the best short-term and longer term strategies and tactics. 利益相关者面临的挑战包括:
The global COVID-19 pandemic is affecting all stakeholders, 制药公司是否, payer, 提供者或病人. These weekly IQVIA newsletters highlight insights to better understand the overall impact.
通过IQVIA核心, we will continue to move healthcare forward with Data, 先进的分析, 技术和领域专长. These capabilities empower you to make quick, precise decisions. 帮你规划未来.
…the longer-term implications [of COVID-19] for healthcare systems and for our industry are here already and they need to be planned for
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Discover actionable brand insights at the intersection of market research and advanced analytics.
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Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, 想办法消除噪音.
We have mobilized our expertise and our capabilities to ensure healthcare around the world has the information, resources and insights it needs to proactively address the impact of COVID-19.
Learn more about our perspective on the pandemic.