根据COVID-19调整商业战略. 主精确.

COVID-19 is forcing brands to re-evaluate commercial strategies. 是否试生产, 启动或市场, IQVIA is helping brands address current challenges and pivot for continued success.

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关注客户不断变化的需求

The COVID-19 pandemic has created complex challenges across the commercial continuum. 各大品牌正在经历产品发布延迟, 进入壁垒, 供需中断, salesforce的调整, 并暂停了个人晋升.

Understanding how stakeholders are impacted will help brands address changing needs by identifying the best short-term and longer term strategies and tactics. 利益相关者面临的挑战包括:

  • HCPs:治疗/过程中断, 病人的访问, adoption of telehealth; medicine shortages, 远程详细
  • Payers:降低/损失可实现的价格溢价, 推迟访问/还款时间, 对HTA证据预期的改变, 公共资助优先次序的改变, 转向医疗补助(美国), 需求波动, 邮购使用率的提高(美国)
  • Patients:丧失福利, treatment interruptions/delays; telehealth, adherence; Rx/Copay affordability, 和其他人
IQVIA最新的商业十大外围足彩网站

平均下降96%

in face-to-face HCP interactions in the EU5*
IQVIA European 思想领导; ChannelDynamics 03/05/2020; F2F includes detailing and meetings, 遥控器包括电话细节, e-detailing(生活+自动化), postal & 电子邮件、会议(生活+自动化)

在过去的七个星期里,

HCP e-mail engagement has gradually moved to interactive video/ teleconferencing.
IQVIA BrandImpact HCP Network: Survey of ~3500 unique HCPs including: Oncology, 专科和初级护理. 3/13/20 – 4/24/20
专业人士分析数据
专业人士分析数据

Bi-Weekly and Monthly Newsletters: Understanding the Impact​

The global COVID-19 pandemic is affecting all stakeholders, 制药公司是否, payer, 提供者或病人. These weekly IQVIA newsletters highlight insights to better understand the overall impact. 

EU5: Monitoring the Impact of COVID-19 on the EU5 Pharmaceutical Market
US: Monitoring the Impact of COVID-19 on the US Pharmaceutical Market

欧盟网络研讨会
Monitoring the Impact of COVID-19 on the Pharmaceutical Market – EU5 
让十大外围足彩网站聚焦欧盟五国, these monthly webinars provide a cross-country overview of the impact of COVID-19 on Pharmaceutical Market, while taking deep dives to better understand the country-level impact of the pandemic of supply, demand, HCP订婚, 临床试验和医院系统. 
注册在线研讨会
十大外围足彩网站在线研讨会
The Potential Impact of COVID-19 on US Pharma and Biotech Companies
These weekly US-centric webinars outline potential scenarios, 注意事项, and decisions that US pharma and biotech should plan for, including the impact on global pharmaceutical market dynamics, 访问注意事项, 处方需求, 远程医疗和推广.
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开拓前进之路

通过IQVIA核心, we will continue to move healthcare forward with Data, 先进的分析, 技术和领域专长. These capabilities empower you to make quick, precise decisions. 帮你规划未来.

  • 权力你的见解: Uncover valuable insights to understand the full global and country-level impact of COVID-19 on your market, 你的品牌和你的利益相关者. Quantify disruption to treatment, demand, access, promotion, and stakeholder engagement
  • 适应中断: Confidently act on insights and execute short-term, 高影响力的策略, 由高级分析驱动
  • 为未来做准备: Develop brand continuity plans that also position you with longer term strategies to accelerate growth when the time is right
close up of server room with node base programming data
close up of server room with node base programming data
…the longer-term implications [of COVID-19] for healthcare systems and for our industry are here already and they need to be planned for

莎拉Rickwood

欧洲市场副总裁 & 思想领导

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主要的情报

Discover actionable brand insights at the intersection of market research and advanced analytics.

品牌战略与管理

Be proactive about growing your brand using the latest in data, analytics, and domain expertise.

多渠道营销

Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.

HCP目标和分割

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, 想办法消除噪音.

Multi-indication分析

Go beyond traditional methods and use AI and machine learning-powered analytics to develop a clearer picture of how multi-indication products are used.

IQVIA可以帮助你

We have mobilized our expertise and our capabilities to ensure healthcare around the world has the information, resources and insights it needs to proactively address the impact of COVID-19.

Learn more about our perspective on the pandemic.

COVID-19资源
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